Serving the Southern California Area

List Your Home for 1%

Maximum exposure. Minimal fees.

commission Fees are overpriced

The Future of Real Estate: Premium Service at 1% Commission

In today's digital-first world, paying a 3% listing fee is outdated. Our tech-forward approach delivers premium results with modern efficiency—at just a fraction of the cost. Experience smarter real estate at 1%, without sacrificing service or success.

Essential Listing Elements

The foundational building blocks that elevate a listing's appeal: market expertise, presentation strategy, and refined client interaction.

Maximize Your Home’s Potential

Professional Staging & Listing

We combine cinematic-grade cameras, expert online strategies, and curated presentation techniques to showcase your home at its absolute best — maximizing visibility, desirability, and final sale value.

Beyond the Surface — Elevating Value

Market Intelligence & Buyer Psychology

A detailed understanding of market forces and buyer behavior unlocks hidden value. From pricing precision to demand analysis, this layer strengthens every decision that follows.

More Than Negotiation — It’s Representation

Expert Knowledge & Strategic Negotiation

Every interaction is intentional—from persuasive communication and ethical positioning to high-level deal orchestration. This is where advocacy meets outcome.

FAQ

What does the 1% listing fee include?

A full-service experience: professional photos, MLS listing, showing coordination, offer negotiation, and closing support. You get premium service for a fraction of the traditional cost. This does not include the .5% broker fee.

Does the seller pay for the buyer’s agent commission?

Typically, yes. In most real estate transactions, the seller covers both their listing agent's fee and the buyer’s agent commission. This is negotiable, though—and with the 1% model, you can potentially save thousands while keeping your offering competitive.

How do I decide the asking price?

We’ll guide you with a comparative market analysis (CMA), which factors in nearby homes, pricing trends, and buyer behavior. The right price attracts attention without leaving money on the table.

What’s the first step to listing my home?

Start with a property evaluation. This includes reviewing recent comparable sales, current market trends, and your home’s condition. From there, you can choose the right pricing strategy and listing plan.

Will I still get full MLS exposure?

Yes! Your listing goes live on the MLS, plus sites like Zillow, Redfin, and Realtor.com—just like traditional listings.

Should I stage my home before listing?

Staging isn’t required, but it can increase perceived value and speed up offers. Even minimal staging—like decluttering, deep cleaning, and adding lighting—can make a big difference.

How do I make my home stand out online?

Professional photography is key. Add-ons like drone footage, virtual tours, and compelling listing copy help grab attention on Zillow, Redfin, Realtor.com, and the MLS.

How are showings scheduled?

We coordinate directly with you and buyers’ agents. You’ll get notice ahead of time, and we’ll adapt to your availability. Safety and convenience come first.

Do I need to disclose anything about the home?

Yes. You’re legally required to disclose known issues like roof leaks, foundation concerns, or past flooding. Full transparency protects you and builds buyer trust.

Is listing my property a binding commitment?

Most listing agreements run 3–6 months, but we offer flexible terms. You won’t be locked in if things don’t feel right. Our goal is a collaborative, results-driven experience.

How quickly will my home sell?

It depends on pricing, condition, location, and market timing. In hot markets, listings can move within days; in slower ones, it may take longer. We help position you to move swiftly.